Action Bronson On Internet Culture

Action Bronson is a lot of things. He’s a rapper, chef, wrestler, and TV presenter — but beyond that impressive list, he’s also the inspiration for one of the best memes in recent years: Accidental Bronson.

Accidental Bronson is a series of social media accounts that share snippets of text or posts that sound like they could be Action Bronson lyrics. Here’s one example:

Hundreds of thousands of people across Twitter/X, Instagram, and Reddit follow these accounts, all of which gives Action Bronson a unique spot in society. He’s one of the few people who’s an artist in their own right, but also have inspired an ongoing meme.

That makes him interestingly placed to comment on internet culture — so we got in touch with Bronson to get his thoughts on the state of the online world today.

Speaking With Action Bronson About Internet Culture

Currently, Action Bronson is working with Meta on a campaign about the company’s AI system. Using the Ray-Ban Meta smart glasses, Action Bronson is getting creative with friendsgiving leftovers, using the tech to help him cook up a storm.

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Thankfully, he was able to take some time out of his busy schedule to talk with us about artificial intelligence, smart glasses, and internet culture.

On the topic of using AI assistants, Bronson views the most exciting aspect to be collaboration. “It’s like having a creative partner there to help scale my ideas,” he tells Forbes, “especially when I’m short on time.”

Bronson continues, saying, the technology “frees me up to dive into cooking and create those unexpected, delicious twists.”

But what about internet culture? How will artificial intelligence and smart glasses change we we interact online?

“Its hard to quantify,” Bronson says, but “it has had a large impact already, so it’s exciting to think about how it will impact things moving forward.”

There are a range of ways this could happen. Smart glasses, for example, will make it easier to capture real world images and share them on the internet, ensuring there’s less friction than ever to do this. One outcome of these advancements could be seeing the lines between the online and physical worlds blur even further.

Considering this, we asked Action Bronson what is it about internet culture and memes he finds particularly interesting.

“The most fascinating thing about memes is their ability to convey a message in such a fresh and unique way, allowing people to engage with them through their personal and shared experiences with the world,” he says.

This is something we’ve covered on Forbes consistently, the idea that memes are a form of modern communication through which people from different cultures and parts of the world can connect. It’s no surprise globe-trotting artist like Action Bronson views this in a similar way.

Finally, to wrap the interview up, we asked Bronson about his favorite internet memes.

“The memes about me are pretty funny,” he says, “people get really creative.”

Action Bronson occupies a unique position. He’s a respected artist whose work inspired a popular meme, directly shaping internet culture along the way.

As he pointed out, smart glasses and artificial intelligence will have an impact on the future of the online world, even if it’s tough to predict precisely how that will shape out.

But one thing’s for sure though: memes won’t stop. People will keep using them to communicate, and the format will continue reflecting the weird and wonderful world we find ourselves in.

Who knows, maybe there’ll be even more Action Bronson memes in the future.