EXCLUSIVE: Sakara Launches Sakara Supplements Line to Streamline Consumers’ Wellness Routines

Sakara is going back to the basics.

The wellness brand is launching Sakara Supplements, a line of four ingestible products for consumers’ top wellness concerns. The collection includes lemon verbena-mint-flavored Daily Elixir Liquid Multivitamin, $75, packed with essential vitamins and minerals; wild blueberry-lemon-flavored cellular health-supporting Cell Reset Liquid Fulvic Acid, $40, which promotes nutrient absorption; adaptogen- and tart cherry-infused Night Service Sleep Support Capsule, $55, for restful sleep, and pomegranate-flavored Metabolism Bite Thermogenic Gummy, $60, to boost metabolic health and curb cravings.

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The goal with the collection is to reach more people with user-friendly products. According to industry sources, the Sakara Supplements line could reach $15 million in retail sales in 2025.

While supplements aren’t new to Sakara’s assortment, the simplified approach is a fresher and intentional path for the brand, spearheaded by chief executive officer Henry Davis, who joined the team last year.

“[The question was] how do we make this a brand that’s easy for people to engage with and [how do we make] products that they want to use and incorporate into their life daily,” said Davis. “There’s such an opportunity in this space for us to move into high-quality, prestige supplements territory and focus on building up from the legacy of the brand.” 

With its meals and current supplement assortment, Sakara has been reaching the committed wellness junkie, but this line aims to reach those who might be short on time or are just looking for a simpler approach.

“Whitney [Tingle, Sakara cofounder] and I are so deep in this world, we’ll add 17 things to our day and not even think about it, but I think that’s a lot to ask of most consumers,” said Sakara cofounder Danielle DuBoise. “A lot of this was to fit it into your lifestyle, and then take out all the noise.” 

The products come in four formats to help customers avoid fatigue. They are designed to look more like a beauty product than a supplement so they can be displayed on a counter or vanity. Lastly, they target key concerns that come up most: daily nutrition, weight loss and cravings management, sleep and cellular function.

When asked about whether fan-favorite Sakara skus like Complete Probiotic Formula, $46, will go away, Davis said: “There’s no reason to take those away.…We are also obviously always thinking about making sure that everything we put out there is highly relevant to our clients, and we will evolve over time.”

While the brand started out with its nutritious meals, which are still a focus for Sakara, expanding supplements is a strategic move, per Davis.

“The vast majority of the customers sort of do all of it at some point,” he said of the supplements and food offering. “We have the opportunity with supplements to be a constant in their life.”

According to Davis, this new range in particular poses a significant opportunity for growth going forward.

“We are continuing to focus on sustainable, profitable growth post-COVID, with exciting momentum in key areas, especially supplements. When we asked our clients the innovation they wanted to see from Sakara, over 90 percent said they wanted us to innovate in the supplements space, so we delivered,” he said. “We’re not just adding to the category. We’re breaking its norms, which is essential in a crowded landscape. Our latest launches bring the highest quality, most efficacious ingredients in innovative and elevated formats. These products are designed to seamlessly fit into our existing clients’ routines, while also creating opportunities to attract new customers.”