Summer Fridays, fueled by its buzzy (and ever-expanding) Lip Butter Balm and Jet Lag franchises, is now the top brand by skin care market share at Sephora, insights from YipitData show.
The influencer-founded brand, which gained a majority investment by TSG Consumer Partners this summer, jumped five ranks in 2024 to the number-one spot, claiming 10.5 percent of skin care sales at Sephora.
The spot was previously held by Glow Recipe, which at 6.4 percent of skin care share, ranks number-two. Caudalie and K-beauty OG Laneige, meanwhile, are among the year’s share gainers, while Drunk Elephant — still a top-10 occupant — dropped four ranks during the period.
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Here, the full ranking of the top 10 skin care brands by year-to-date market share at Sephora, sourced by YipitData via first-party data (YipitData’s web-scraped and email receipt data) and data licensed from third-party providers.
*Skin care categorized as facial moisturizers, treatments, cleansers, lip balms, eye care, sunscreen and masks. Does not include body lotions, body moisturizers, makeup, hair, nail or fragrance.
1. Summer Fridays
- Market share: 10.5 percent
- Change in rank: +5
2. Glow Recipe
- Market share: 6.4 percent
- Change in rank: -1
3. Laneige
- Market share: 6 percent
- Change in rank: +1
4. The Ordinary
- Market share: 5.1 percent
- Change in rank: -1
5. Tatcha
- Market share: 4.8 percent
- No change in rank
6. Drunk Elephant
- Market share: 3.6 percent
- Change in rank: -4
7. Caudalie
- Market share: 3.3 percent
- Change in rank: +3
8. Supergoop!
- Market share: 3.1 percent
- Change in rank: -1
9. Sephora Collection
- Market share: 2.9 percent
- No change in rank
10. Paula’s Choice
- Market share: 2.8 percent
- Change in rank: -2
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Source: https://wwd.com/
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