Summer Fridays, Glow Recipe Among Top 10 Skin Care Brands by Market Share at Sephora

Summer Fridays cofounders Lauren Ireland and Marianna Hewitt.courtesy photo

Summer Fridays, fueled by its buzzy (and ever-expanding) Lip Butter Balm and Jet Lag franchises, is now the top brand by skin care market share at Sephora, insights from YipitData show.

The influencer-founded brand, which gained a majority investment by TSG Consumer Partners this summer, jumped five ranks in 2024 to the number-one spot, claiming 10.5 percent of skin care sales at Sephora.

The spot was previously held by Glow Recipe, which at 6.4 percent of skin care share, ranks number-two. Caudalie and K-beauty OG Laneige, meanwhile, are among the year’s share gainers, while Drunk Elephant — still a top-10 occupant — dropped four ranks during the period.

Here, the full ranking of the top 10 skin care brands by year-to-date market share at Sephora, sourced by YipitData via first-party data (YipitData’s web-scraped and email receipt data) and data licensed from third-party providers.

*Skin care categorized as facial moisturizers, treatments, cleansers, lip balms, eye care, sunscreen and masks. Does not include body lotions, body moisturizers, makeup, hair, nail or fragrance.

1. Summer Fridays

Market share: 10.5 percent
Change in rank: +5

Tatcha products — Summer Fridays Lip Butter Balmcourtesy

2. Glow Recipe

Market share: 6.4 percent
Change in rank: -1

3. Laneige

Market share: 6 percent
Change in rank: +1

4. The Ordinary

Market share: 5.1 percent
Change in rank: -1

5. Tatcha

Market share: 4.8 percent
No change in rank

6. Drunk Elephant

Market share: 3.6 percent
Change in rank: -4

7. Caudalie

Market share: 3.3 percent
Change in rank: +3

8. Supergoop!

Market share: 3.1 percent
Change in rank: -1

9. Sephora Collection

Market share: 2.9 percent
No change in rank

10. Paula’s Choice

Market share: 2.8 percent
Change in rank: -2

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Source: https://wwd.com/